SUSTAINABLE PRACTICES

*Decadent textures and addictive fragrances.

*Colour protection plus everything your hair needs.

*100% Vegan formulas = No animal products or by-products.

*Botanical and plant extracts free of synthetic pesticides or chemicals.

*Packaging made with up to 50% Post Consumer Recycled (PCR) materials.

*Printed materials use Forest Council (FSC) stock and PCR.

*Shipper boxes made of 100% non-bleached recyclable stock.

*Natural cleansing with coconut, corn and sugar.

*Won't strip hair colour.

*Concentrated to deliver up to 80 shampoos per 10.1 oz bottle. 

​MULTI-SENSORY & DUAL BENEFIT

​ZERO SULFATE SHAMPOO

​EXCLUSIVE ANTIFADE COMPLEX

*Potent antioxidents and full spectrum UVA/UVB sunscreens.

*Shields colour from free radical damage and harsh environmental aggressors.

*In every formula to maximizes colour retention from start to finish.

COLOUR CARE LIKE NO OTHER​

"After Kimber introduced me to the Pureology product line in 2010, I don't think I will every switch to a different shampoo, ......." -Kelsie A.